Vol. 4, Issue 1, Part A (2022)

‘Peer pressure’ denotes the influence that peers (individuals of comparable age or status) can wield on an individual’s feeling, thoughts, attitudes, and behaviors. It can have significant impact on adolescents in various way, often guiding their choices and behavior based on the desire to conform to their social group. Psychological research on peer pressure has delved into the fact that this influence can materialize in both favorable and adverse ways. This paper explores the phenomenon of peer pressure and its notable impact on the decision-making processes of graduate students.