Vol. 2, Issue 1, Part A (2020)

This study was conducted to examine the success and failure of Neera Project in Bihar. For this purpose a sample of 400 people from two districts of Bihar: Nawada and Nalanda were choosen from purposive random sampling. Samples were also taken from Neera producer group especially from pasi community. Data was analyzed on SPSS software. Result shows that due to it’s improper arrangement and lack of awareness among pasi community’ it became fail in it’s own state. The cost of Neera products and it’s taste also got it’s market down. The profit from Neera selling was also low in compare to toddy selling while pasi community were not prepare to compromise with their income. So in the light of these weakness the Neera project became fail in Bihar.